Ideas for Site Visits for Potential Exhibition Spaces

The Task
-Make a list of locations where your work - and/or the work of practitioners that you admire - might be displayed/consumed.
-Consider how these different locations impact on the audience that sees/consumes the work.
-Consider how each locations effects how the audience reads/responds to the work.

1. The Here Gallery and Bookshop
-Illustration work is the primary focus of the store
    -Therefore you are hitting the target audience immediately
    -Means it might be hard to stand out
-The location of the store is full with artists and people with an interest in arts
    -Lots of opportunities for people to see and become interested/buy the work
-Small, not much space for a group to comfortably browse
    -Puts people off because it feels awkward and with a pressure to buy something, might leave before they have even noticed the specific work
-Inside, dry, warm and well lit
     -Encourages people to stay and browse

2. Bloom and Curll Bookshop
-Primarily a bookshop but does have an aesthetic that would suit an illustration exhibition
    -Therefore not immediately hitting target audience but still a similar audience that's maybe a bit broader.
-Eye catching amongst the book shelves
     -If the work is easily noticed then a better chance of getting people interested/buying the work
-Location is surrounded by independent shops and people browsing wanting to stumble upon something different and interesting.
     -Expecting to find something unusual that they have only one chance of seeing and or buying
-Again small, not much space for a group to comfortably browse
      -Puts people off because it feels awkward and with a pressure to buy something, might leave before they have even noticed the specific work
-Inside, dry, warm and well lit
       -Encourages people to stay and browse

3. The Watershed
-Café, cinema and event space that has small amounts of art on the wall and being sold in the entrance
        -Very wide audience but a lower percentage being the target audience
-Location is in the centre, near shops but mainly bars and places to go in the evening
        -More people that are feeling like spending money (tourists, drunks, rich people interested in culture)
-Large, very open with space for lots of people to very comfortably and anonymously browse
        -Gives people time to browse in peace
-Inside, dry, warm and well lit
        -Again gives people time to browse in peace