Introduction to Visual Culture:Contexualising Practise
Thursday 7 November 2013
Ideas for Site Visits for Potential Exhibition Spaces
The Task
-Make a list of locations where your work - and/or the work of practitioners that you admire - might be displayed/consumed.
-Consider how these different locations impact on the audience that sees/consumes the work.
-Consider how each locations effects how the audience reads/responds to the work.
1. The Here Gallery and Bookshop
-Illustration work is the primary focus of the store
-Therefore you are hitting the target audience immediately
-Means it might be hard to stand out
-The location of the store is full with artists and people with an interest in arts
-Lots of opportunities for people to see and become interested/buy the work
-Small, not much space for a group to comfortably browse
-Puts people off because it feels awkward and with a pressure to buy something, might leave before they have even noticed the specific work
-Inside, dry, warm and well lit
-Encourages people to stay and browse
2. Bloom and Curll Bookshop
-Primarily a bookshop but does have an aesthetic that would suit an illustration exhibition
-Therefore not immediately hitting target audience but still a similar audience that's maybe a bit broader.
-Eye catching amongst the book shelves
-If the work is easily noticed then a better chance of getting people interested/buying the work
-Location is surrounded by independent shops and people browsing wanting to stumble upon something different and interesting.
-Expecting to find something unusual that they have only one chance of seeing and or buying
-Again small, not much space for a group to comfortably browse
-Puts people off because it feels awkward and with a pressure to buy something, might leave before they have even noticed the specific work
-Inside, dry, warm and well lit
-Encourages people to stay and browse
3. The Watershed
-Café, cinema and event space that has small amounts of art on the wall and being sold in the entrance
-Very wide audience but a lower percentage being the target audience
-Location is in the centre, near shops but mainly bars and places to go in the evening
-More people that are feeling like spending money (tourists, drunks, rich people interested in culture)
-Large, very open with space for lots of people to very comfortably and anonymously browse
-Gives people time to browse in peace
-Inside, dry, warm and well lit
-Again gives people time to browse in peace
-Make a list of locations where your work - and/or the work of practitioners that you admire - might be displayed/consumed.
-Consider how these different locations impact on the audience that sees/consumes the work.
-Consider how each locations effects how the audience reads/responds to the work.
1. The Here Gallery and Bookshop
-Illustration work is the primary focus of the store
-Therefore you are hitting the target audience immediately
-Means it might be hard to stand out
-The location of the store is full with artists and people with an interest in arts
-Lots of opportunities for people to see and become interested/buy the work
-Small, not much space for a group to comfortably browse
-Puts people off because it feels awkward and with a pressure to buy something, might leave before they have even noticed the specific work
-Inside, dry, warm and well lit
-Encourages people to stay and browse
2. Bloom and Curll Bookshop
-Primarily a bookshop but does have an aesthetic that would suit an illustration exhibition
-Therefore not immediately hitting target audience but still a similar audience that's maybe a bit broader.
-Eye catching amongst the book shelves
-If the work is easily noticed then a better chance of getting people interested/buying the work
-Location is surrounded by independent shops and people browsing wanting to stumble upon something different and interesting.
-Expecting to find something unusual that they have only one chance of seeing and or buying
-Again small, not much space for a group to comfortably browse
-Puts people off because it feels awkward and with a pressure to buy something, might leave before they have even noticed the specific work
-Inside, dry, warm and well lit
-Encourages people to stay and browse
3. The Watershed
-Café, cinema and event space that has small amounts of art on the wall and being sold in the entrance
-Very wide audience but a lower percentage being the target audience
-Location is in the centre, near shops but mainly bars and places to go in the evening
-More people that are feeling like spending money (tourists, drunks, rich people interested in culture)
-Large, very open with space for lots of people to very comfortably and anonymously browse
-Gives people time to browse in peace
-Inside, dry, warm and well lit
-Again gives people time to browse in peace
3 Extra Practitioners
Some other artists I like the work of, found on the blogs of other students doing the same task.
1. Aron Weisenfeld
![Image](http://beccadawson94.files.wordpress.com/2013/09/drain_pipe-aron-wiesenfeld.jpg?w=558)
Born 1972, Washington DC
Exhibits and works in San Diego
Works in paints, charcoal and pencil
Subject = figures in eerie surroundings
Audience = people who can relate to/ interpret the emotions and scenes he illustrates
Original Source = ‘HI-FRICTOSE’
My Source- http://beccadawson94.wordpress.com/2013/09/30/aron-wiesenfeld/ (accessed 7/11/13)
2. Tim McDonagh
-He does linework in pencil and then uses prints/photoshop to fill in the colour
-subject matters are usually animals
-His clients include magazines like New Scientist
Original Source- http://mcdonaghillustration.com/
My Source- http://jackgardner545.wordpress.com/ (accessed 7/11/13)
3. Simon Prades
- Saarbrücken, Germany.
-Pencil, pen and water colours
-The new york times.
-The subject of this piece was dreams and memories, how an imagination could express and explore subjects of nature from dreams and memory.
-The audience of course was the readers of the New York times, helping them visualise the article but from a different perspective
Original source: http://www.simonprades.com/index.php/about/
My Source- http://rubyhintonvisualculture.wordpress.com/2013/09/26/unknown-title-by-simon-prades/ (accessed 7/11/13)
1. Aron Weisenfeld
![Image](http://beccadawson94.files.wordpress.com/2013/09/drain_pipe-aron-wiesenfeld.jpg?w=558)
Born 1972, Washington DC
Exhibits and works in San Diego
Works in paints, charcoal and pencil
Subject = figures in eerie surroundings
Audience = people who can relate to/ interpret the emotions and scenes he illustrates
Original Source = ‘HI-FRICTOSE’
My Source- http://beccadawson94.wordpress.com/2013/09/30/aron-wiesenfeld/ (accessed 7/11/13)
2. Tim McDonagh
-American-He does linework in pencil and then uses prints/photoshop to fill in the colour
-subject matters are usually animals
-His clients include magazines like New Scientist
Original Source- http://mcdonaghillustration.com/
My Source- http://jackgardner545.wordpress.com/ (accessed 7/11/13)
3. Simon Prades
![unknown title by Simón Prades](http://rubyhintonvisualculture.files.wordpress.com/2013/09/7_29_newstateman.jpg?w=500)
- Saarbrücken, Germany.
-Pencil, pen and water colours
-The new york times.
-The subject of this piece was dreams and memories, how an imagination could express and explore subjects of nature from dreams and memory.
-The audience of course was the readers of the New York times, helping them visualise the article but from a different perspective
Original source: http://www.simonprades.com/index.php/about/
My Source- http://rubyhintonvisualculture.wordpress.com/2013/09/26/unknown-title-by-simon-prades/ (accessed 7/11/13)
Monday 30 September 2013
3 Contemporary Practitioners
1. Wayne White
-American
-Works in America
-Predominately in oil paint
-Landscapes juxtaposed with a humorous or topical comment
-People going to galleries
-Elephant Journal. Spring 2012 pg 15
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfCGNagCsHt6R0Z1Ud9wfHBMy9oqSfUfrCKVtcNLInXaRaEDLCePNxFv0HVJQrxa0COYTvSbBLvkR4HBDZCWsg_A6cqb7ExzoSPrmFGnsG1TesQrFBsxMTcPYPZBV5CyRxWut_BNDLPHs/s320/Wayne+White_fanfuckintastic.jpg)
2. Kerry Lemon
-English
-England, Surrey/London
-Digital
-Advertising themes include; food, nature, animals
-Shoppers passing products
-Amelia's Anthology of Illustration
(Amelia Gregory, Hardback 1st Edition of 3000, Amelia's House, December 2009, pgs 138-143)
3. Nigel Peake
-English
-England
-Watercolour and ink/pen
-Buildings, maps, bikes, nature
-People who go to galleries and look at art books
-Bicycle Travel Journal
(Nigel Peake, Magma for Laurence King, 2011)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgqLW-UhgCX393i0jiR4Tyk0Ngn16buQQIXP7CxEHhkgfXbMXsayyzzMFpK3YMJfyIRoRCG7Ko0eiD5edSTYisqPb_Cohz25xe6vdi7Ogxk9ZK6BHqk8d3bvoFmt4nsWVqKwT9w9N9yzY/s320/NigelPeakemap.bmp)
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